Archive for the ‘Social Media’ Category

With social media ballooning and changing at an unprecedented rate, it’s no wonder many non-profits choose to ignore it. . . or worse yet, blindly set up profiles on every site from Facebook to Flickr to Friendster. For those of us who are new to social media, it can be a lot to wrap ones head around. You’ve probably heard lots of strange, new words like widget, mashup and wiki (if you have no idea what these terms mean check out the social media glossary) and may be asking yourself right now “What the heck is social media?” The simplest definition I have found is courtesy of primalmedia.com: Social media is people using tools and sites to share content and have conversations online. Conversations are key to successfully using social media. Social media is not a tool for you to shout information at your audience. It is a means to listen to your supporters (and adversaries), hear what they have to say, and engage them in a conversation and maybe even propel them into action. Sounds simple enough, right? Well, it can be. It can also be a huge time-suck, so beware. Engaging your supporters and gaining a following can take a lot of time, so it is important to be strategic and use the social media tools that make sense for your organization or cause. After all, how can time-starved non-profit professionals possibly maintain a presence on Facebook, Myspace, Flickr, YouTube, Twitter, Linkedin, and all the other sites out there? Below are some resources that I have come across in my own adventures on the world wide web that have helped me unscramble the crazy jumble of social media out there. Hopefully they will provide a useful jumping off point for you too.

Best Practices for Non-Profits Using Web 2.0

Beth’s Blog: How nonprofits can use social media

8 Useful Tips to Become Successful with Twitter

Adults and Social Network Websites

Facebook Best Practices


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